Today (21 sep 2010) when I started to read the TOI, I started hear some weird sound which I haven’t heard before while reading newspaper. Then when I checked the back page I saw and VW a recorder with a sensor.
Innovative Press ad came on TOI chennai
The intresting part is when u close the paper the voice over we can’t hear but when we open the newspaper you can hear the voice over. Nice innovative idea. But I am wondering how it costs, must be a costly ad but it made a impact at least for me and people I know.
One of my colleague’s servants got scared and she was shouting “Bomb bomb” to the security guard.
I am wondering whether it’s a new idea or already someone did this before in india or around the world.
Just see the video also…….
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